I’m often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people won’t buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back on so you still give great value AND attract people to buy more from you… In general, I believe you should give-a-way a lot…enough for your prospect to say, “My gosh! If the FREE information product is this good then the paid stuff must be amazing!” The issue isn’t how much info you give-a-way…your #1 goal is to be perceived as always providing over-the-top value. People want to buy from generous people…in fact they feel obliged to! * The Law of Reciprocity * This is one of the most powerful tools in persuasion. The Law of Reciprocity states: we should try to repay, in kind, what another person has provided us. If you get a birthday gift from someone we feel obliged to give them an even better gift on their birthday. If not…our fear is being seen as a moocher... [Read more of this review]

Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, “I HAVE to have that!” Your product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer triggers emotion and focuses on an end result. It’s the reason WHY people buy what they buy. For example, people don’t buy drill bits for the sake of having another piece of metal around the house. You buy a drill bit for the HOLE! That’s the end result.  – The Power of Your Irresistible Offer – If you offer something that people want…and you get your website to a workable manner…then people will buy from you. Your website, your logo, your copy all revolve around your offer. You can have bad sales copy and a bad website - but if you offer what people want…then you’ll make tons... [Read more of this review]

Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question. I know this will upset some people so let me make it clear that I’m talking to small business owners and entrepreneurs…not large corporations. Branding is one of those marketing tools that’s waived in front of new entrepreneurs as THE most important thing they need right now. I strongly disagree… The Myth about Branding Branding is sold as the saving lifejacket for entrepreneurs but that’s a myth. It’s one of many tools…and not the most important. I saw the myth in full force last week at a business seminar here in South Florida. I stood at the side of the room and watched 87 eager entrepreneurs being hypnotized by an expert on branding. The speaker was sincere and intelligent…it’s just that the audience wasn’t at the point in their business where they needed branding. They needed clients! But the speaker showed one commercial after another of Gap, Apple,... [Read more of this review]

Working Smarter Not Harder Lead generation doesn’t have to be difficult or overwhelming. There are so many marketing gurus around, all giving out masses of instruction on lead generation. Too often people are left confused and frustrated trying to implement all of it. But, there is an easier way. I’ll teach you how to use a simple information product to do the work of lead generation for you. The secret is using a ten to twenty page special report as a give-away in exchange for a person’s name and email address. Your report should provide the reader with timely and valuable information on a problem they are facing. Now that you have their name and email you have permission to follow-up with them. The special report did the lead generation for you! But a report does more than that.. By reading your content-rich special report a lead gets to know, like and trust you (without you even having to use any slick, sales techniques on them).  How 20 Pages Did All the Lead Generation for Me A year ago, I gave a 5-minute talk at a local networking meeting in front of about 55 people. A couple... [Read more of this review]

I’m hearing a revolt stirring (well, at least some rumblings) about people getting fed up with the whole internet marketing model. People are questioning if it really works. I suspect any general dissatisfaction is linked with the overall questioning of old business systems because of the current economic situation we’re facing. What I’m hearing is new entrepreneurs are dissatisfied with the results they’re getting with the internet marketing model. They were promised the magic bullet by the gurus…and things aren’t happening as easily as they thought. Why? I think there are multiple reasons… 1. The Tone: One issue I think that’s contributing to any unrest about marketing is the tone. Up to now, internet marketing (and specifically, direct response marketing), has been a very masculine-centered endeavor. …and this works!…for guys with big bellies sitting behind a cubical at some corporation who want to break free. But it doesn’t address the style and concerns of a more feminine marketplace. This market hates the hype and hates being forced into anything.... [Read more of this review]

If you are like most people, you hate selling. It’s unnatural and uncomfortable pitching yourself or your product. But, not to worry there’s a solution! You can “sell without selling” when you have an information marketing system. I’m going to show you how you can use the information in your head to do the selling for you over and over again. The Secret behind a Successful Information Marketing System Your information marketing system begins with the principle of giving great value to your potential client up front and for free. Begin by asking prospects, “What’s your single greatest question/challenge about (fill in your topic)?: Ask enough people and you’ll see clearly what your prospects want. Next, put together a simple information product like a Special Report or an audio CD that answers the most common questions and challenges. Give this report out freely. This way people will get to know, like and trust you because you’ve proven yourself by giving great value to them. Where’s the Money? You may be asking, “But if I’m giving it away for free,... [Read more of this review]

Like many people, you’ve heard you can build an income online with an e-book, but when you tried to write and sell yours, it took too long and didn’t generate the sort of income you wanted.  The reason people don’t do well trying to sell their e-book is, they don’t know how to integrate it into an overall plan - an e-book internet marketing strategy. They spend lots of time writing and producing the e-book, but then don’t leverage it properly. How to Turn a $37 E-book into a $100,000 a Year Business I will show you how to take one e-book and, using a marketing funnel concept, step people through a purchasing process with a series of products built from that original e-book. Your e-book internet marketing strategy begins with your e-book, but it doesn’t end there. You want to take the same information in your ebook and leverage it into other programs. This easy-to-duplicate ebook internet marketing strategy starts with a simple downloadable, digital e-book that doesn’t exist until somebody prints it out. It sits somewhere in cyberspace with little... [Read more of this review]

Business networking is one of those things you know you should do, but if you’re like most people you’d rather be doing something else. Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way. There is an easy way to make business networking fun and highly profitable. There are two BIG mistakes people make at a business networking event: 1. They think you have to sell and promote yourself at the time of the business networking event 2. They don’t have a proper follow-up system. (Most people throw away all the business cards they collected without following up. They are losing the power of business networking.) Business Networking Isn’t about “Making the Sale” Business networking is about building a relationship with a few key people over time. Don’t try to close a sale right there at the business networking event. Your job is to move people into your marketing funnel. Your marketing funnel is a process where people first get to know you, then buy from you, then... [Read more of this review]

Lots of people think business networking is difficult. And it is, if you don’t have a simple, effective approach that takes the hard-sell out of the process. Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way. There are two approaches to use. 1. Use the principle of giving value to people above the idea of trying to sell to people. 2. Use your marketing funnel. This is a system of helping move people through a process from being someone who doesn’t know you, to someone not only opting-in and buying your products and services, but someone who spreads the word about you. Business Networking the Natural Way This principle has two parts to it: - Provide value first. - Relax. Do not sell! Sound good? I know some of you just let out a big sigh of relief. The beauty of this business networking approach is that it’s natural. All you have to do is be yourself and follow a couple of guidelines so you can sell without selling: Let people get to know you by giving them value before anything... [Read more of this review]

There is a cure for writers block…and it’s probably not what you think. In fact, if you follow these five simple steps you can permanently end writers block forever. This five step technique is as old as paper and pen. (You can also use this technique to get un-stuck in any area of your life.) When I’m working with my clients, there’s no time to get stuck writing and creating their e-books and workbooks. Maybe you can relate - you’re inbox is full, people are waiting for you to produce results and deadlines are looming over you. On top of all this pressure, you want to write that award winning best seller.  There’s no time to waste staring at a blank screen WISHING you had ideas. You have to write this now, time is money! The longer you sit and stare at a blank page the farther away you get from your publisher’s deadline (and your paycheck!) The Myth about Writers Block One of the greatest myths about writers block is that you have to wait for inspiration to hit you. Nonsense! The production of new ideas is as definite a process as getting up... [Read more of this review]