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	<title>James Roche &#124; Small Business Marketing Coach &#124; Marketing Strategies and Ideas</title>
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	<link>http://www.rochemarketing.com</link>
	<description>Small business marketing coach, James Roche, shares with you common sense small business marketing strategies and ideas that help you attract more clients, make money online and live the lifestyle you desire.</description>
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		<title>How to Write Your Bio to Attract More Clients</title>
		<link>http://www.rochemarketing.com/james-recommends/how-to-write-your-bio-to-attract-more-clients/</link>
		<comments>http://www.rochemarketing.com/james-recommends/how-to-write-your-bio-to-attract-more-clients/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 19:32:13 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Client Attraction]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[James Recommends]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=2163</guid>
		<description><![CDATA[As an independent professional or business owner who is interested in easy ways to attract new business, you may or may not realize that having a quality bio is a big key to opening the right doors quickly.
To help you attract more money, clients, and media attention automatically, I invite you to invest less than [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kickstartcart.com/app/?af=1143337" onclick="pageTracker._trackPageview('/outgoing/www.kickstartcart.com/app/?af=1143337&amp;referer=');"><img class="alignleft size-full wp-image-2095" title="headshot-nancy-juetten2" src="http://www.rochemarketing.com/wp-content/uploads/2010/08/headshot-nancy-juetten2.jpg" alt="Nancy Juetten" width="108" height="144" /></a>As an independent professional or business owner who is interested in easy ways to attract new business, you may or may not realize that having a quality bio is a big key to opening the right doors quickly.</p>
<p>To help you attract more money, clients, and media attention automatically, I invite you to invest less than 10 minutes to view an excellent video created by my client and <a href="http://www.kickstartcart.com/app/?af=1143337" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.kickstartcart.com/app/?af=1143337&amp;referer=');">Extreme Bio Makeover Expert Nancy Juetten</a>.</p>
<p>This engaging video showcases the ABC&#8217;s of common bio blunders and offers you useful insights to make your own bio better in short order.</p>
<p style="text-align: center;"><strong>To get Nancy&#8217;s complete program, go here: </strong><a href="http://www.kickstartcart.com/app/?af=1143337" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.kickstartcart.com/app/?af=1143337&amp;referer=');"><strong>Bye, Bye Boring Bio</strong></a></p>
<p>All you have to do is visit this link and enjoy Nancy&#8217;s presentation, which that will guide you so you can be seen, heard, celebrated and compensated as the expert you truly want to be:</p>
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		<title>Time Management Secrets for Entrepreneurs</title>
		<link>http://www.rochemarketing.com/articles/time-management-secrets-for-entrepreneurs/</link>
		<comments>http://www.rochemarketing.com/articles/time-management-secrets-for-entrepreneurs/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 22:46:26 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[James Roche]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=2158</guid>
		<description><![CDATA[
Entrepreneurs get overwhelmed easily with everything that happens to start and grow a profitable business. We can&#8217;t help it! We&#8217;re driven to see our vision come to light. But often that means we sacrifice time to slow down, take care of ourselves and enjoy the people in our lives. There is a solution to master [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/F8MGrbomve8?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/F8MGrbomve8?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
Entrepreneurs get overwhelmed easily with everything that happens to start and grow a profitable business. We can&#8217;t help it! We&#8217;re driven to see our vision come to light. But often that means we sacrifice time to slow down, take care of ourselves and enjoy the people in our lives. There is a solution to master your time &#8211; even if you&#8217;re a crazy, creative entrepreneur.</p>
<p>Entrepreneurs thrive with a little discipline and structure. And this is especially true with time management. By following this simple time management secret, you&#8217;ll free up more time in your schedule and enjoy more freedom in your life.</p>
<p>The secret is to batch your time into three main categories&#8230;</p>
<h2>Entrepreneur Time Management Category #1 &#8211; Focus Time</h2>
<p>Focus time is the most important time in your week. Virtually all millionaires have large sections of their week devoted to focus time. This is time devoted to long-term money making projects and opportunities for your business. Anything that will bring you long-term money is done in your focus time.</p>
<p>Projects and tasks done in focus time are very important, but not urgent. This is time working on your business not in it.</p>
<p>Some activities to do in your focus time include: creating products and programs, planning, marketing, copywriting, research, networking, etc.</p>
<p>The trick to focus time is to turn off your phone, email and any other possible distractions. You might even want to set a timer. Work only on predetermined, specific projects that will bring you money in the future.</p>
<h2>Entrepreneur Time Management Category #2 &#8211; Flex Time</h2>
<p>This is flexible time where you&#8217;re actively engaged in making money for your business. This is time spent taking care of the day-to-day, necessary operations   to run your business. Here you&#8217;re working directly in your business making money today.</p>
<p>Some activities to do in your flex time include: answering the phone, doing email, working with clients, meeting with team members, doing administration, etc.<img class="alignright" title="time freedom" src="http://www.rochemarketing.com/wp-content/uploads/2010/08/time-freedom-219x300.jpg" alt="Time Management Secrets for Entrepreneurs  " width="219" height="300" /></p>
<h2>Entrepreneur Time Management Category #3 &#8211; Open Time</h2>
<p>Open time is for everything else. This includes: vacations, time with family, self-care, working out, running personal errands, etc.</p>
<p>What we as entrepreneurs often forget is we need time to contract &#8211; time to retreat from the daily grind. Open time is your time to relax and recharge. Often the best ideas come during open time because you&#8217;re not thinking of work.</p>
<p>One of my personal favorite activities to do during open time is work on jigsaw puzzles while listening to stories from the show &#8220;This American Life.&#8221; I&#8217;m not thinking of work, I&#8217;m in the zone and time flies by. But afterwards, I&#8217;m so rested, invigorated and motivated that getting back to growing my business is much easier.</p>
<p>You want to put blocks of focus, flex and open time into your calendar. I even color code those blocks of time: focus time = red (important), flex time = green (making money) and open time = blue (relax).</p>
<p>Enjoy this very simple time management secret for entrepreneurs. I know it&#8217;ll help you grow your business, make more money and enjoy the free time you&#8217;ll open up in your week.</p>
<p>(c) 2010, James Roche</p>


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		<title>Marketing Strategy VIP Coaching Days are where it&#8217;s at</title>
		<link>http://www.rochemarketing.com/jame-roche/marketing-strategy-vip-coaching-days-are-where-its-at/</link>
		<comments>http://www.rochemarketing.com/jame-roche/marketing-strategy-vip-coaching-days-are-where-its-at/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 19:46:54 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[James Roche]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=2072</guid>
		<description><![CDATA[I LOVE doing full day coaching sessions with clients &#8211; here&#8217;s why&#8230;
My clients walk away with short term, immediate action steps and a long-term vision to build the business (and life) of their dreams.
I just finished up a VIP Coaching Day with a client, Jana Fleming, this past weekend and here&#8217;s just some of what [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2073" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-2073" title="Jana Fleming at her VIP Coaching Day with James Roche" src="http://www.rochemarketing.com/wp-content/uploads/2010/08/IMG_0058-e1281469577500-300x225.jpg" alt="Marketing Strategy VIP Coaching Days are where its at" width="300" height="225" /><p class="wp-caption-text">Here&#39;s Jana Fleming after our VIP Coaching Day. The flip chart papers were circling my entire living room! And check out that view!</p></div>
<p>I LOVE doing full day coaching sessions with clients &#8211; here&#8217;s why&#8230;</p>
<p>My clients walk away with short term, immediate action steps and a long-term vision to build the business (and life) of their dreams.</p>
<p>I just finished up a VIP Coaching Day with a client, Jana Fleming, this past weekend and here&#8217;s just some of what she walked away with:</p>
<ul>
<li>A clear new brand &#8211; including the main keyword she will dominate easily (This one keyword is searched for a lot, with lots of Google AdWords, but the competition is very weak and don&#8217;t offer anything of substance. So she can walk right in and dominate this keyword and be THE leader for this topic.)</li>
<li>Her entire product/program funnel mapped out (based on her main keyword/topic we crafted the very best products and services she can offer. They are variations of what she&#8217;s currently offering, but much more targeted and sellable.)</li>
<li>Her entire sales funnel. This includes how she&#8217;ll drive traffic, what to offer for opt-ins and how and what to upsell to next.</li>
<li>&#8230;and much, much more.</li>
</ul>
<p>We worked in my home (The &#8220;Castle in the Sky&#8221;) and for lunch I took her to my favorite crepe place down the street. It was a fantastic day!</p>
<p style="text-align: left;"><img class="aligncenter size-large wp-image-2075" title="Jana Fleming with James Roche" src="http://www.rochemarketing.com/wp-content/uploads/2010/08/IMG_0060-1024x768.jpg" alt="Marketing Strategy VIP Coaching Days are where its at" width="614" height="461" />In just one day she is now set to take her business (and life) to a whole new level of expansion and excitement. I&#8217;m very thrilled for her and will continue to support her as she implements everything we covered in our VIP day.</p>
<p style="text-align: left;">Maybe you should do a VIP Coaching Day with me, too, like Jana did? Check out what it&#8217;s like here:</p>
<p><a href="http://www.rochemarketing.com/coaching/vip-coaching-day/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rochemarketing.com/coaching/vip-coaching-day/?referer=');">http://www.rochemarketing.com/coaching/vip-coaching-day/</a></p>


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		<title>Social Media Training for Holistic Practitioners</title>
		<link>http://www.rochemarketing.com/james-recommends/social-media-training-for-holistic-practitioners/</link>
		<comments>http://www.rochemarketing.com/james-recommends/social-media-training-for-holistic-practitioners/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 19:31:50 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[James Recommends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=2065</guid>
		<description><![CDATA[My colleague Kevin Doherty, a popular business coach for holistic practitioners and coaches, has just released a new program on how to use social media sites like Youtube, Twitter, and Facebook to build your practice or coaching business.
This is the first social media course that is 100% geared towards healers and coaches.  It&#8217;s called the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.rochemarketing.com/kevin " onclick="pageTracker._trackPageview('/outgoing/www.rochemarketing.com/kevin?referer=');"><img class="alignleft size-full wp-image-2068" title="headshot-kevin-doherty" src="http://www.rochemarketing.com/wp-content/uploads/2010/08/headshot-kevin-doherty.jpg" alt="Social Media Training for Holistic Practitioners" width="200" height="303" /></a>My colleague Kevin Doherty, a popular business coach for holistic practitioners and coaches, has just released a new program on how to use social media sites like Youtube, Twitter, and Facebook to build your practice or coaching business.</p>
<p>This is the first social media course that is 100% geared towards healers and coaches.  It&#8217;s called the New Paradigm Client Attraction System.</p>
<p>Kevin&#8217;s goal is to help service-based businesses enter this new paradigm of the information and Internet age, as he sees too many practitioners and coaches struggling because they don&#8217;t have these skills down.</p>
<p>Social media has quickly become one of the best ways to build any small business.  Kevin has personally built an enormous network through social media.  Whether you are brand new to this form of marketing or you have some experience, this video training course should prove very helpful for taking your practice or coaching business to the next level.</p>
<p>You can check it out here:<br />
<a href="http://www.rochemarketing.com/kevin" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rochemarketing.com/kevin?referer=');"> http://www.rochemarketing.com/kevin</a></p>


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		<title>The Top 11 Reasons Why People Will Buy From You</title>
		<link>http://www.rochemarketing.com/marketing/the-top-11-reasons-why-people-will-buy-from-you/</link>
		<comments>http://www.rochemarketing.com/marketing/the-top-11-reasons-why-people-will-buy-from-you/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:32:20 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=1838</guid>
		<description><![CDATA[There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives.
Business growth is easy to accomplish, once you know the secret. The secret is deceptively simple: offer what [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><img class="alignleft size-full wp-image-1839" title="woman throwing money for blog_small" src="http://www.rochemarketing.com/wp-content/uploads/2010/06/woman-throwing-money-for-blog_small.jpg" alt="The Top 11 Reasons Why People Will Buy From You " width="243" height="324" />There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives.</div>
<p>Business growth is easy to accomplish, once you know the secret. The secret is deceptively simple: offer what your target market wants. Easy enough, right? Yet, the only thing that gets in our way is ourselves&#8230;</p>
<p>I remember when I was seven I got a race car set for Christmas. After tearing open the package I couldn&#8217;t wait to race cars with my brother. But my dad had to put the damn thing together first. I remember interrupting him, grabbing the screwdriver, thinking I was helping and speeding the process along. With all my &#8220;input&#8221; and interruptions the whole process took hours! (Okay &#8211; more like 20 minutes but at that age it SEEMED like hours!)</p>
<p>Marketing is the same way.</p>
<p>The more we try to get our own hands into the fray, the more complicated we make marketing. Almost all your marketing questions, challenges and problems are solved by listening to what your target market wants.</p>
<p><strong>~~ People Buy End Results and Experiences ~~</strong></p>
<p>Becoming very good at marketing is largely about getting out of your head and getting into the world of your target market.</p>
<p>What do THEY want &#8211; not what do you THINK they need. The secret is to focus on the results you deliver &#8211; not your process to get there. People buy results &#8211; and in some markets, people also buy the experience they get journeying towards an end result.</p>
<p>Get in the habit of thinking in terms of the bottom line result and the experience your market gets from using your product or service.</p>
<p>If you apply this way of thinking right now in your business, you WILL see immediate results. As you keep acting from this perspective your business will inevitably grow in the weeks to come.</p>
<p><strong>~~ How We Decide to Buy Things ~~</strong></p>
<p>We see something we want, it triggers something deep inside; we justify why we want it and we buy it. It&#8217;s universal. We all act this way.</p>
<p>You know this from your experience too: remember a time when you really wanted something, but you knew you shouldn&#8217;t buy it? It&#8217;s the different parts of your brain doing what they do&#8230;</p>
<p>You see something and BANG! The core of your brain &#8211; the reptilian brain &#8211; grunts, &#8220;Ugh. I want that. I have to have that!&#8221; It&#8217;s your &#8220;greed gland.&#8221; Next your limbic system &#8211; the mammalian brain &#8211; gets hit with the emotional desire for the thing. The desire burns deep inside you &#8211; out of control if it wasn&#8217;t for the next part of the brain&#8230;the thought rises to your neo cortex. It&#8217;s our logical brain &#8211; what makes us think. You find logical reasons to justify the need to buy or not buy the thing.</p>
<p>In your marketing message, you have to hit all three levels of desire. Good marketing happens when you give logical reasons for your prospects emotional buying decisions. All three brain levels are represented in the top eleven reasons why we all buy&#8230;</p>
<div id="_mcePaste">
<ol>
<li>Save time</li>
<li>Save money</li>
<li>Make money</li>
<li>Avoid effort</li>
<li>Increase happiness</li>
<li>Find success</li>
<li>Be pain-free/better health</li>
<li>Have fun</li>
<li>Gain praise</li>
<li>Feel safe and secure</li>
<li>Feel liked or loved/be popular</li>
</ol>
</div>
<p>Your task is to find which of these matches your product and service. Start promoting these fundamental, universal triggers in your marketing. Grab people&#8217;s attention by showing how your offer produces some of these bottom line results and you&#8217;ll make your marketing easy and fun forever.</p>


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		<title>How to Get Clients with an Irresistible Offer</title>
		<link>http://www.rochemarketing.com/marketing/how-to-get-clients-with-an-irresistible-offer/</link>
		<comments>http://www.rochemarketing.com/marketing/how-to-get-clients-with-an-irresistible-offer/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:23:05 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Client Attraction]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=1834</guid>
		<description><![CDATA[Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, &#8220;I HAVE to have that!&#8221;
Your product and service are [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a href="http://www.rochemarketing.com/wp-content/uploads/2010/06/Cheering-People_small.jpg" onclick="pageTracker._trackPageview('/outgoing/www.rochemarketing.com/wp-content/uploads/2010/06/Cheering-People_small.jpg?referer=');"><img class="alignleft size-full wp-image-1835" style="border: 2px solid black;" title="Cheering People_small" src="http://www.rochemarketing.com/wp-content/uploads/2010/06/Cheering-People_small.jpg" alt="How to Get Clients with an Irresistible Offer" width="324" height="216" /></a>Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, &#8220;I HAVE to have that!&#8221;</div>
<p>Your product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer triggers emotion and focuses on an end result. It&#8217;s the reason WHY people buy what they buy.</p>
<p>For example, people don&#8217;t buy drill bits for the sake of having another piece of metal around the house. You buy a drill bit for the HOLE! That&#8217;s the end result.</p>
<p><strong>&#8211; The Power of Your Irresistible Offer &#8211;</strong></p>
<p>If you offer something that people want and you get your website to a workable manner•then people will buy from you.</p>
<p>Your website, your logo, your copy all revolve around your offer.</p>
<p>You can have bad sales copy and a bad website &#8211; but if you offer what people want&#8230;then you&#8217;ll make tons of money.</p>
<p>A good offer stands out and shows why you are unique from the competition. A great offer is memorable&#8230;When you think &#8220;Pizza in 30 minutes or less&#8221; you think Dominos. When you think, &#8220;When it absolutely, positively has to be there overnight&#8221; you think FedEx.</p>
<p><strong>&#8211; What Makes A Great Offer &#8211;</strong></p>
<p>Make your irresistible offer hit the sweet spot of your target market. It&#8217;s got to appeal to their reptilian brain&#8230;to their basic wants and desires. An abstract offer will only confuse your audience&#8230;and they&#8217;ll keep their wallets in their pockets.</p>
<p>Here are some qualities of a great offer&#8230;</p>
<p>(Your offer may not have ALL of these points&#8230;but it should touch on at least 3.)</p>
<p>* Gives people an offer they can&#8217;t refuse (Amazing value)</p>
<p>* Grabs peoples attention (Shock and surprise them)</p>
<p>* Solves an urgent, pressing problem</p>
<p>* Shows that your solution is uniquely superior</p>
<p>* Prove that your offer works</p>
<p>* It&#8217;s obvious the benefit of your solution</p>
<p>* It&#8217;s self-explanatory and ultra-simple</p>
<p>* It&#8217;s obvious what the return on investment is</p>
<p>* Does the user WANT what you offer? Is it obvious?</p>
<p>Sometimes an offer takes time to figure out. Be persistent! The more you test and tweak your offer the more irresistible it&#8217;ll be. Start looking at what other people offer (if they do at all!) You can get ideas of unique ways to get attention and motivate people to buy from you. The two big keys to success in business are a list of leads and an irresistible offer. With those you&#8217;ll retire rich.</p>


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		<title>How to Attract More Clients with a Lead Generating Special Report</title>
		<link>http://www.rochemarketing.com/marketing/how-to-attract-more-clients-with-a-lead-generating-special-report/</link>
		<comments>http://www.rochemarketing.com/marketing/how-to-attract-more-clients-with-a-lead-generating-special-report/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 21:10:47 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Client Attraction]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=1831</guid>
		<description><![CDATA[It&#8217;s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><img class="alignleft size-full wp-image-1153" title="productimage-trans" src="http://www.rochemarketing.com/wp-content/uploads/2010/05/productimage-trans.png" alt="How to Attract More Clients with a Lead Generating Special Report " width="316" height="330" />It&#8217;s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white paper).</div>
<p>And writing a special report doesn&#8217;t have to be complicated. Even if you hate writing this is easy to do•well, as long as you use my proven 7 point outline to guide you. Simply answer the following questions and voila &#8212; you have your special report ready to be your client magnate.</p>
<p><strong>1. &#8220;What&#8217;s the big problem?&#8221;</strong></p>
<p>Start your special report by waking up your reader. Show them that you understand the core problem they&#8217;re facing. Don&#8217;t just tell them their problem &#8211; empathize with them. Show that you care and you understand how frustrating having this problem really is.</p>
<p><strong>2. &#8220;What&#8217;s this problem costing you?&#8221;</strong></p>
<p>Rub the pain of the problem in their face. I know it sounds tough but remember, you have the solution and unless you slap them across the face to wake them up fully then they&#8217;ll continue suffering unnecessarily. Is this problem costing them the money they could be spending on a new car? Are they wasting time without a solution? Does the opposite sex look at them like moldy bread?</p>
<p><strong>3. &#8220;What&#8217;s the general solution?&#8221;</strong></p>
<p>You have two options herein your special report. First, before giving your specific solution give the big picture solution. Show what&#8217;s possible. Second, you can show how people have tried other solutions but failed and why. This sets you up as THE solution.</p>
<p><strong>4. &#8220;What&#8217;s your specific solution?&#8221;</strong></p>
<p>Lay out your method or system at this point in your special report. This is the bulk of the special report. Maybe you have a 5 step method to stop divorce&#8230;briefly spell it out. You want to show your reader what to do, not how to do it. (For that they have to work with you one-on-one). Give the reader tips and strategies they can use today to start solving their problem. They&#8217;ll like and trust you more, the more you share.</p>
<p><strong>5. &#8220;What&#8217;s the proof that your solution works?&#8221;</strong></p>
<p>Share case studies of people and clients you&#8217;ve worked with. Don&#8217;t just give testimonials. This isn&#8217;t a sales letter. Think of it as a magazine article &#8212; the writer will tell stories and to show proof. A great formula for telling a case study story is the P.A.R method • Problem, Action, Result. First, state the Problem a client of yours had before they worked with you. Second, show the Action your client took (this should involve how you came in to save the day). Third, tell the Results the client made because they used your method or system.</p>
<p><strong>6. &#8220;Why listen to you?&#8221;</strong></p>
<p>State your credibility. This can be a single bio page with your credentials or you can share your success story. Tell how you discovered your unique method or system. In doing so, you establish your authority and expertise on the subject.</p>
<p><strong>7. &#8220;What&#8217;s next?&#8221;</strong></p>
<p>This is the most important part of your special report. By this point the reader should be frothing at the mouth hungry to take the next step. All you need to do is clearly spell out a specific call to action. Give them an irresistible offer they can&#8217;t refuse and a time limit for them to take advantage of the offer.</p>
<p>And that&#8217;s it! Just make sure your special report isn&#8217;t too formal. Make it conversational. Think of what you would say to a friend who is a part of your target market if you were both sitting in a coffee shop. You wouldn&#8217;t use &#8220;sales&#8221; language! You&#8217;d have a heart-to-heart talk with them &#8211; simply sharing your experience and showing them a way to solve their problem.</p>
<p>Remember, the purpose of your special report is to build the relationship between you and your lead so you can move them closer to getting to know, like and trust you, which leads to more sales for you.</p>


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		<title>Energy Healing Can Help You Attract More Clients</title>
		<link>http://www.rochemarketing.com/jame-roche/energy-healing-can-help-you-attract-more-client/</link>
		<comments>http://www.rochemarketing.com/jame-roche/energy-healing-can-help-you-attract-more-client/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 20:54:49 +0000</pubDate>
		<dc:creator>James Roche</dc:creator>
				<category><![CDATA[Client Attraction]]></category>
		<category><![CDATA[James Recommends]]></category>
		<category><![CDATA[James Roche]]></category>

		<guid isPermaLink="false">http://www.rochemarketing.com/?p=754</guid>
		<description><![CDATA[Often times it&#8217;s not our marketing methods that prevent us from succeeding&#8230;it&#8217;s our own inner blocks! Our outer business is a reflection of what&#8217;s going on within us.
That&#8217;s why I&#8217;m recommending you work on unblocking any energy from within that may be preventing you from fully shining your light to the world.
My wife, Melanie Roche, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1822" style="border: 2px solid black;" title="Melanie Roche Headshot 01" src="http://www.rochemarketing.com/wp-content/uploads/2010/04/Melanie-Roche-Headshot-01.jpg" alt="Energy Healing Can Help You Attract More Clients " width="216" height="324" />Often times it&#8217;s not our marketing methods that prevent us from succeeding&#8230;it&#8217;s our own inner blocks! Our outer business is a reflection of what&#8217;s going on within us.</p>
<p>That&#8217;s why I&#8217;m recommending you work on unblocking any energy from within that may be preventing you from fully shining your light to the world.</p>
<p>My wife, Melanie Roche, is an energy healer who can help you get unstuck from any physical, emotional, mental and/or spiritual blocks that you may not even be aware are holding you back.</p>
<p>Many of my clients who have worked with her &#8220;miraculously&#8221; attract 3-5 clients within days of their session.</p>
<p>Melanie is offering a free 15 minute &#8220;Get Acquainted&#8221; session where you can ask her questions and explore where you can best benefit from getting unstuck.</p>
<p>You can email her directly at <a href="mailto:Melanie@melanieroche.com" target="_blank">Melanie@melanieroche.com</a> to schedule your free 15 minute session.</p>


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